Catullo Prime Meats Case Study

   •  24.6% of customers who placed an order in the first 3 months of using the label  placed another order within 6 months.

 

   •  The greatest product increase was Prime Ribeye Steaks increasing poundage by 32.6% than the same time last year.

 

   •  Products highlighted in the label (Filet Mignon, Prime Ribeye, Sirloin Filet) increased sales (by sku) by 19.5% over the last 6 months when compared to the same range a year earlier.

 

Prime Ribeyes were an interesting case study for us when it came to the labels. They sold at a higher rate in store than online compared to other steaks since the beginning of the online store. After using the labels the most common item on the repeat orders was Prime Ribeyes (15.1% of total price spent). It was the steak featured in the middle of the label. We did no other promotions on that individual item.

 

The Flat Iron recipe was also a resounding success. We sold many of those steaks to repeat orders. 9.8% of total price spent of repeat orders after Label use bought Flat Irons too. The recipe on the label’s online version got more traffic after the label was introduced. The hyperlink to the flat iron steak on the online recipe version got us more repeat customers during that time period then every other link combined!